PATTERN PUSHER
I have created album artwork designs, merchandise and videos for this unique trio.
Album Artwork
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![Hotel Room Album Artwork]()
Hotel Room
SINGLE RELEASED: 20/10/23
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![Edge Of The World Album Artwork]()
Edge Of The World
SINGLE RELEASED: 08/12/23
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![Things We Say In Love Album Artwork]()
Things We Say In Love
SINGLE RELEASED: 01/02/24
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![Love Is The Biggest Risk Album Artwork]()
Love Is The Biggest Risk
SINGLE RELEASED: 26/04/24
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![The Great Letting Go Album Artwork]()
The Great Letting Go
ALBUM RELEASED: 03/05/24
COHESIVE ALBUM CAMPAIGN
COHESIVE ALBUM CAMPAIGN
The Great Letting Go Album
Pattern Pusher released their debut album in Spring 2024, with four singles leading up to the release.
To create cohesion and tell a story throughout the six-month campaign, we developed a style rule book and introduced a character that would appear on each artwork.
The character, a simple stickman, was inspired by the deeper songs on the album. His straight face but cartoon style reflected the fun attitude the band were well known for while hinting at a new, more thought-provoking tone.
Hotel Room Music Video
To mark their transition from vibrant indie pop to a moodier alt-rock sound, the band needed a bold statement piece. Their debut single, “Hotel Room,” provided the perfect opportunity to showcase this shift.
By focusing on the band’s intimate connection and bringing their powerful lyrics front and centre, we emphasised the raw emotion and depth of their new musical direction.
Merch To Match
With a busy festival and tour schedule, the band needed impactful merch to sell at their shows.
The T-shirts drew inspiration from the bold, large-print designs found at stores like Urban Outfitters, which aligns perfectly with the band’s demographic. The tees were an oversized fit, tapping into current fashion trends.
