Boho Design For Cornish Music Festival
KERNOWFORNIA
ZERO WASTE
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INDEPENDENT
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CORNISH
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ZERO WASTE • INDEPENDENT • CORNISH •
A Style To Fit The Environment
As well as a top notch lineup Kernowfornia aims to provide an eco friendly festival that supports local businesses and charities. It celebrates Cornwall by recognising the impact large events can have on the environment and takes measures to limit disruption and uses profits to improve it.
It was important to find ways to characterise these values in the visual identity, we did this by using colours inspired by the coastal landscape and depicted common sights throughout the brands assets. The result is a look that Cornish people and it’s visitors should feel connected too and represented by.
The Lineup
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![Cornish band playing at Kernowfornia Festival]()
Haunt The Woods
Cornish band blending alternative, prog, folk and pop
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![Performance announcement for Matthew And The Atlas In Cornwall]()
Matthew And The Atlas
British songwriter and multi-instrumentalist
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![Kernowfornia act announcement including Racherl Sermanni]()
Rachel Sermanni
Scottish folk musician
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![Act announcement for Sunset Sons at Kernowfornia Festival]()
Sunset Sons
British-Australian indie band
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![Tors announce their performance at Kernowfornia Festival]()
Tors
indie folk band from Devon
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Villagers
Irish indie folk band
A Versatile Design Language
The design for Kernowfornia will be used in contrasting spaces and will be interacted with in many different ways.
The goal was to create a trendy brand that could be applied to merchandise (hoodies and t-shirts), be user friendly and clear in an online space, but also be bold and stand out when printed on posters, ads and banners.
