CRAFT BREW FESTIVAL
I have created a vast visual identity for this drinks festival that spans from poster to beer can design.
OODLES OF DOODLES
OODLES OF DOODLES
A New Kind Of Beer Festival
In 2023, Craft Brew Festival approached me to create designs for their first event in Manchester. Since then, they have expanded to 8 cities across the UK, with more on the way.
The festival has redefined beer festivals by creating inclusive and lively tasting sessions, with all design elements reflecting this new approach.
A personal highlight has been the success of the drinking dog mascot, Crafty. He has become synonymous with the festival and is now featured as a wearable costume, drawing attention and encouraging social media sharing.
VENUES ACROSS THE UK
There’s a new Brew Dog!
On entry to the festival attendees receive a programme that allows them to tick off the beers they try. Every event has a different selection of drinks and they usually feature a handful of local breweries.
Beer Can Design
A collaboration between the festival and the brewer Copper Beech led to the creation of the Session IPA, "Hazy Daze."
This exclusive beer was available on tap at the festival and in cans for takeaway, helping to further spread the word about the expanding festival.